PRIVACY POLICY.
Last updated: April 2026
01Information We Collect
This website collects minimal information necessary to operate. When you subscribe to The Brief newsletter, we collect your email address. When you submit a contact form, we collect your name, email address, and the content of your message. We do not collect payment information, and we do not require account registration.
We also collect standard analytics data through privacy-respecting tools, including page views, referral sources, and approximate geographic location at the country level. This data is aggregated and does not identify individual visitors.
02How We Use Your Information
Email addresses collected via newsletter subscription are used solely to send The Brief — a periodic analysis of developments in SEO, AI, brand strategy, and advertising. You can unsubscribe at any time using the link included in every email.
Contact form submissions are used to respond to your inquiry and are not shared with third parties. We do not use your contact information for marketing purposes without your explicit consent.
Analytics data is used to understand which content is most useful to visitors and to improve the quality and structure of the site.
03Cookies and Tracking
This website uses minimal cookies. We use a first-party analytics cookie to measure site performance. We do not use third-party advertising cookies, tracking pixels, or cross-site tracking technologies.
You can disable cookies in your browser settings. Doing so will not affect your ability to read content on this site.
04Data Sharing
We do not sell, rent, or trade your personal information to third parties. We may share data with service providers who assist in operating this website — such as email delivery services — under strict data processing agreements. These providers are not permitted to use your data for their own purposes.
05Data Retention
Newsletter subscriber data is retained until you unsubscribe. Contact form submissions are retained for a reasonable period to allow for follow-up correspondence, after which they are deleted. Analytics data is retained in aggregated, anonymised form.
06Your Rights
You have the right to access, correct, or delete any personal information we hold about you. You may also request that we stop processing your data. To exercise any of these rights, contact us at the address provided on the Contact page. We will respond within 30 days.
07Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, or loss. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
08Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the date at the bottom of this page. We encourage you to review this policy periodically. Continued use of this site following any changes constitutes acceptance of the updated policy.
09Contact
If you have questions about this Privacy Policy or how your data is handled, please contact us via the Contact page. We are committed to addressing your concerns promptly and transparently.