Question 1

What types of clients do you work with?

Accepted Answer

I work with brands, agencies, founders, and marketing teams across South Africa and globally — particularly those navigating SEO, AI adoption, brand strategy, and digital advertising. My sweet spot is organisations that want rigorous thinking, not just deliverables.

Question 2

How do I start working with you?

Accepted Answer

The best first step is to reach out via the Contact page with a brief overview of your challenge or project. I'll respond within 2 business days to explore fit and scope.

Question 3

Do you work with international clients?

Accepted Answer

Yes. While I'm based in South Africa and have deep expertise in the SA market, I work with clients across Africa, the UK, and North America. Most engagements are conducted remotely.

Question 4

What does a typical engagement look like?

Accepted Answer

Engagements range from focused strategy sprints (2–4 weeks) to ongoing advisory retainers. Each starts with a discovery session to understand your context, goals, and constraints before any recommendations are made.

Question 5

What does your SEO work actually involve?

Accepted Answer

My SEO work is strategy-first — not just technical audits or keyword lists. I focus on topical authority, entity visibility, content architecture, and how your brand appears across AI-generated search results (AI Overviews, SGE). I work at the intersection of search, content, and brand.

Question 6

How is your approach different from a standard SEO agency?

Accepted Answer

Most agencies optimise for rankings. I optimise for visibility and authority — which means thinking about how your brand is understood by both search engines and AI systems, not just where a single page ranks for a single keyword.

Question 7

Do you do technical SEO?

Accepted Answer

I provide technical SEO direction and auditing as part of broader strategy engagements. For deep implementation work (crawl fixes, Core Web Vitals remediation), I collaborate with trusted technical partners.

Question 8

How do you approach SEO for South African businesses?

Accepted Answer

South African search has distinct characteristics — localised intent, multilingual audiences, mobile-first behaviour, and a competitive landscape shaped by both local and global players. I factor all of this into strategy, including local SEO, hreflang, and geo-targeted content.

Question 9

What do you mean by 'AI visibility'?

Accepted Answer

AI visibility refers to how your brand, content, and expertise appear in AI-generated responses — including Google's AI Overviews, ChatGPT, Perplexity, and similar tools. As these systems increasingly mediate information access, being cited and represented accurately in AI outputs is becoming as important as traditional search rankings.

Question 10

Can you help my business adopt AI tools?

Accepted Answer

Yes. I advise on AI integration from a strategic and governance perspective — helping teams understand which tools are appropriate, where human oversight is essential, and how to build AI-assisted workflows that don't compromise quality or brand integrity.

Question 11

Do you build AI tools or just advise on them?

Accepted Answer

My role is strategic and analytical — I advise on AI adoption, evaluate tools, and help organisations develop governance frameworks. I don't build AI systems, but I work closely with technical teams to ensure strategy and implementation are aligned.

Question 12

What is brand strategy and why does it matter for SEO?

Accepted Answer

Brand strategy defines how your organisation is positioned, what it stands for, and how it differentiates in the market. It matters for SEO because search engines increasingly reward brands — entities with clear identity, consistent signals, and genuine authority. A strong brand strategy is the foundation of long-term search visibility.

Question 13

Do you work on brand identity (logos, visual design)?

Accepted Answer

No — my work is on brand strategy, positioning, and narrative. For visual identity and design execution, I collaborate with specialist creative partners.

Question 14

What are your frameworks and how can I use them?

Accepted Answer

My frameworks are structured thinking tools developed from real-world strategy work. They're designed to help marketers and founders make better decisions — whether that's evaluating their content strategy, assessing AI readiness, or diagnosing why their brand isn't gaining traction. All frameworks are available on the Frameworks page.

Question 15

Is your research available to the public?

Accepted Answer

Yes. Published research reports and data analyses are available on the Research page. Some reports require newsletter sign-up for access.

Question 16

Can I cite your research in my own work?

Accepted Answer

Yes, with attribution. Please credit Katina Ndlovu and link to the original source. For commercial use or republication, please contact me first.

Question 17

How is your work priced?

Accepted Answer

Pricing depends on scope, duration, and the type of engagement. Strategy sprints, advisory retainers, and project-based work are all structured differently. I don't publish standard rates because every engagement is scoped individually. Reach out to discuss your specific needs.

Question 18

Do you offer speaking or workshop services?

Accepted Answer

Yes. I speak at conferences, corporate events, and workshops on topics including SEO strategy, AI in marketing, brand authority, and the South African digital landscape. Contact me with event details for availability and rates.

Question 19

How long does a typical project take?

Accepted Answer

A focused strategy sprint typically runs 2–4 weeks. A full brand or SEO strategy engagement is usually 6–12 weeks. Ongoing advisory retainers are structured on a monthly basis with defined deliverables.

QUESTIONS,
ANSWERED.

Working Together

SEO & Search

AI & Technology

Brand Strategy

Research & Frameworks

Pricing & Process

Still have questions?

QUESTIONS,ANSWERED.